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Rams player Van Jefferson. | Photo by All-Pro Reels Photography via Flickr (CC BY-SA 2.0)
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NBC’s coverage of Super Bowl LVI averaged 112.3 million viewers, the most for any program since 2017 and a 16.5% increase over last year’s game, according to figures released Tuesday by Nielsen and NBC.
The Los Angeles Rams’ 23-20 victory over the Cincinnati Bengals at SoFi Stadium averaged 99.2 million viewers on NBC, 11.2 million on the Peacock streaming service and other streaming platforms and 1.907 million on Telemundo for the first Spanish-language Super Bowl broadcast in the United States.
Sunday’s streaming audience was the largest for an NFL game.
Viewership on NBC peaked at 104.4 million from 4:45-5 p.m. Pacific Standard Time. The halftime show, which aired from 5:15-5:30 p.m., averaged 103.4 million viewers.
The audience was the largest for a U.S. television program since Fox’s telecast of Super Bowl LI in 2017 averaged a total audience delivery of 113.7 million viewers for the New England Patriots’ 34-28 overtime victory over the Atlanta Falcons. The Patriots overcame a 28-3 third-quarter deficit for the win.
CBS’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs in Super Bowl LV averaged 96.5 million viewers on all platforms, including 91.629 million on CBS.
The record average viewership for a Super Bowl broadcast is 114.442 million viewers for NBC’s coverage of the New England Patriots’ 28-24 victory over the Seattle Seahawks in Super Bowl XLIX in 2015.
