ViacomCBS Takes a Streaming Gamble on Paramount+ — Analysis

Out with the old, in with the rebranded. ViacomCBS launched its Paramount+ streaming service on March 4, and the media conglomerate is hedging its bets that the platform and its slew of upcoming high-profile content will allow it to carve a major place for itself in one of the most competitive parts of the entertainment industry.

Paramount+ is not ViacomCBS’ first foray into the streaming industry: The service is effectively a rebrand of CBS All Access, which launched in 2014. CBS All Access subscribers will not notice any service interruption and all of the original platform’s content is available on Paramount+. The rebranded service sells the same ad-free $9.99 per month subscription tier as CBS All Access, while a $4.99 ad-supported tier will launch in June and is $1 cheaper than CBS All Access’ ad-supported option.

Content is king in the streaming industry and Paramount+ will exclusively stream a slew of films and television shows that could help sell the platform for years to come. Paramount+ launched with a handful of new titles, including “The SpongeBob Movie: Sponge on the Run,” a revival of BET’s “The Game,” and “The Offer,” a miniseries about the making of […]

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