How Jacob Elordi Romance Pic ‘2 Hearts’ Is Staying The Theatrical Course During The Pandemic

Freestyle EXCLUSIVE: Yes, there have been a number of film distributors –big ones– who’ve cut and run during the pandemic, jettisoning their movies onto PVOD or selling them outright to streamers as domestic exhibition hangs in a fractured state. And despite how prevalent it has become, from Universal/Dreamworks Animation’s Trolls World Tour to Paramount’s $125M sale of Coming 2 America to Amazon , I’ve heard often and again from studio sources that PVOD nor streaming sales simply doesn’t make up for the maximum revenues and profits that the theatrical windows downstream revenue model yields.

This despite the fact that there’s been ample discussions between studios and the big circuits about a dynamic shortened theatrical window/PVOD revenue share model following Universal and AMC’s deal. Freestyle With viewership across streaming platforms, etc. up during the pandemic due to the nation being quarantined at home, industry insiders have a theory that the home entertainment market is poised to see a huge rebound, on par to that of the early millennium, even though revenue numbers have yet to fully indicate this. More specifically, those films looking to see big home entertainment window gains are those which are exclusively playing in the exhibition space […]

Click here to view original web page at deadline.com

More from The Industry