RAG & BONE SS14 CAMPAIGN : BEING LONESOME IN LA NEVER LOOKED SO COOL

For its SS14 campaign, the N.Y. based women and menswear empire – Rag & Bone – decided to use L.A. as its backdrop. Shot by photographer Glen Luchford, the campaign features the French-born thespian and starlet of Lars von Trier’s Nymphomaniac – Stacy Martin, along with the-ever-so dapper, California native Emile Hirsch.

“Los Angeles to me is the city of dreams, a roller coaster with equal highs and lows down the track. I happily call it home.” – Hirsch

The campaign departs from the glitz and glam of L.A. by zeroing in on the lonely forgotten areas of our city as both characters wander the gritty streets dressed impeccably with no where to be. The grainy 35mm and 16mm black and white film used adds a thin layer of nostalgia to a campaign that already has an air of romanticism, effortlessly portrayed by the two young actors. Stacy Martin explains the intent as, “capturing moments, rather than a perfect picture.”

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